The Shede brand originates from Sichuan, a region long known for valuing time and craftsmanship, and is renowned for its patient maturation and careful development. The brand has always focused on a “slow and meticulous” philosophy, using multiple natural ingredients, extended resting periods, and rigorous selection to create products with deep, layered character. Shede’s signature approach, “honoring the old while embracing the new,” combines rich cultural heritage with contemporary methods, resulting in a refined and elegant overall experience. The limited edition Year of the Horse release features a striking blue-purple color representing the fire element of the Five Elements, blending traditional symbolism with the zodiac and carrying New Year blessings—signifying rising fortune and boundless energy.

舍得品牌源自川中自古重视时间与匠心的文化传统，以耐心沉淀与自然熟成著称。品牌长期专注于“慢工细作”的理念，坚持以多重原料发酵、长时间静置与层层甄选为核心流程，让每一款产品都在时间中获得更深层次的风味层次。舍得的经典特色在于其“老味新生”的哲学——将悠久文化底蕴与当代工艺结合，使产品呈现出更细腻、更优雅的整体表现。丙午马年生肖限量款采用代表五行之火的蓝紫色，将传统五行文化与生肖寓意融合，每一滴都承载新年的祝福，象征紫气东来、鸿运燎原。