LuZhou LaoJiao Tequ is a signature expression from LuZhou LaoJiao, a historic Chinese brand whose traditional production heritage dates back to 1324. Developed from the legacy of the original Daqu-making tradition established by the brand’s early generations, Tequ has long been recognized as a representative example of strong aroma baijiu in China. The product reflects more than 700 years of continuous craftsmanship passed down through 24 generations and is connected to a production heritage recognized on China’s National Intangible Cultural Heritage list. Presented in a classic square bottle inspired by ancient Chinese currency, with red and gold accents and traditional cultural motifs, Tequ combines historical significance with enduring brand identity.

泸州老窖特曲是泸州老窖旗下具有代表性的经典产品，其历史渊源可追溯至1324年，并承载着超过700年的传统酿制文化。作为浓香型白酒的重要代表之一，特曲源于泸州大曲酒的传承体系，历经24代传承延续至今，并与入选首批国家级非物质文化遗产名录的传统酿制技艺紧密相连。产品采用经典方形瓶身设计，灵感源自中国古代刀币，搭配中国红与金色元素以及传统文化图案，展现深厚的历史底蕴与品牌特色。