LuZhouLaoJiao is a heritage brand from Sichuan, China, with a history dating back more than four centuries. It is celebrated for its deep cultural roots, traditional craftsmanship, and its role as a symbol of Chinese festive gatherings and heritage. SanRenXuan is designed for sharing among friends, offering a youthful and energetic character that highlights modern lifestyles and social occasions.

泸州老窖起源于四川，历史可追溯至四百多年以前，以深厚的文化底蕴、传统工艺以及在中国节庆和传承中的象征意义而闻名。三人炫是为朋友间的分享而设，年轻活力，突出当代生活方式与聚会氛围。