LuZhou LaoJiao SanRenXuan is a modern product developed under the LuZhou LaoJiao portfolio and introduced in 2014 through a collaborative project involving industry, retail, and design partners. Created with a contemporary market focus while drawing on the heritage of the LuZhou LaoJiao brand, SanRenXuan features distinctive packaging elements including a black wood-inspired cap and an environmentally conscious carrying bag. The product combines modern presentation with the longstanding identity associated with LuZhou LaoJiao’s Strong Aroma Baijiu tradition.

泸州老窖三人炫是泸州老窖旗下于2014年推出的产品，由三位行业、零售及设计领域内的大师合作打造，在传承品牌文化的基础上融入现代化产品理念。产品采用黑色仿木纹瓶盖设计，并搭配环保包装袋，展现简约而富有辨识度的视觉风格。作为泸州老窖产品系列的一员，三人炫延续了浓香型白酒的经典特色，并结合现代包装设计呈现品牌的创新表达。