LuZhouLaoJiao is a heritage brand from Sichuan, China, with a history dating back more than four centuries. It is celebrated for its deep cultural roots, traditional craftsmanship, and its role as a symbol of Chinese festive gatherings and heritage. The 100 Year is positioned as a prestigious line, emphasizing heritage and refinement, often associated with important milestones and celebrations.

泸州老窖起源于四川，历史可追溯至四百多年以前，以深厚的文化底蕴、传统工艺以及在中国节庆和传承中的象征意义而闻名。百年定位高端，强调传承与雅致，常与重要时刻和庆典联系在一起。